The Wealth Weaver
Does your Social Media Marketing Beat These Stats? | December 21, 2011
I bought a mailing list with 300 names that fit the criteria of my best customers. I spent $35 for the list and was very excited to put it to use. I crafted an offer, and selected beautiful papers with matching envelopes. Calligraphy fonts were used for addresses, and I purchased unusual stamps in an attempt to say my presentation holds something unique. I mailed it out. One person responded. I recouped my investment.
Month number two. Another offer sailed out to my list with NO response.
Month number three yielded the same results: nothing. At approximately $200 per mailing I was reluctant to try again.
I reflected back on my Millionaire training with www.sageuniversity.com and could hear my coach urging me to pick up the phone. I did.
Politely I introduced myself to the women on my list. I stated the facts, “I have sent you a couple of invitations to FREE events and was wondering if you had received them?” 100% of the woman had no recollection of receiving the invites. Wow, was I shocked!
I then asked these women if they would like to be invited. The results; 75% said YES, they were interested in my offers. All the expensive papers and extra efforts were no match for the personal touch of a real person on the phone.
I am sooooooooooooooo glad my budget prohibited me from just sending out another wave of letters that would only see the insides of the trash bin. The phone is my best friend and helping me make new friends everyday. Once I run out of names from my list I am heading for the phone book.
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