The Wealth Weaver

How to Make Cold Calls Pay Off

www.forbes.com/sites/deborahljacobs/2011/09/06/how-to-make-cold-calls-pay-off/

This is an inspiring three page article. In it you will be handed the career advice that took Jeffrey H. Thomasson from intern to CEO. Thomasson’s story is a true rag to riches tale. At the age of 23 he set out with his MBA, high ideals on wealth management and the career advice he had received as a teenager. Thomasson became the CEO and managing director of Oxford Financial Group, Ltd.

Never writing a resume, Thomasson created the Oxford empire which has offices in four cities and serves as wealth advisor for 600 families. He started his work life holding a broom and now manages a total of $15 billion in assets.

That bit of career advice is true: “Make cold calls like crazy for two or three years, and you’ll never have to do it again.”

The rest of this article shares his formula for successful cold calling. I was inspired and the details brought to mind some areas of cold calling I could improve upon. Recently I have chalked up major wins following my “Pick up the Phone” marketing plan. I was invited to provide a Lunch and Learn program for three different companies in my area.

My high tech tools are the phone book and the phone. The game plan? Keep calling until I get to speak with the person who handles these events and ask them how I can help. It worked, inspiring me to call more. You can do it too. It does not take any money to grow your business just make cold calls.

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